We’d both been talking about visiting Cadbury World for quite some time but didn’t want to visit it during the school holidays as we knew it’d be really, really busy. So we eventually decided to go late September. Even then, it was still busy! There weren’t that many parking spaces either, so I hate to wonder what it’s like during peak times.
Even though we thought it’s obligatory to book a slot (and though we did) the receptionist at the entrance didn’t ask if we had booked a slot. We were both quite worried as we booked the slot for 1:50pm but arrived at the place around 2:20pm due to traffic.
Initially we went on the tour in the Cadbury World building which you enter from the infamous Bull Street where we had to go from room to room. This bit was pretty tedious and boring I must say. There were just holograms that told a story and went through the history of Cadbury World and their aims. The best bit was the end of the tour where we received free melting chocolate and had the choice of a mixer (rice crispies, marshmallows, white chocolate buttons, gummy bears or wine gums!).
After that, we went into the the factory building itself; where we took another tour. In there, we visited the advertising avenue where we saw some of the most popular Cadbury marketing campaigns - the Gorilla was obviously our favourite! It brought back loads of memories for sure. The demonstration area where were walked past workers making chocolate - this was pretty cool as we got to see all the ingredients go into the mixer. There was also a little play area, where even we had great fun! They was mainly interactive games on an interactive board. On top of all that, there was also a mini ride! Which took you through the cocoa bean production alongside little animations to accompany that!
We then ended at the world’s biggest Cadbury Shop. Here there was loads of merchandise, as you’d find if you went to Drayton Manor or Alton Towers. But we didn’t really buy anything as we’d tasted so much chocolate we were kind of put off, to be honest! Saying that, the amount of chocolate bars and pots of warm chocolate the employees give you whilst you're on the tour is such a generous amount that you won't even need to purchase anything from the shop.
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